Professional Development Workshops with Lakeland Local’s Chuck Welch

Note: I’ve offered to lead a pair of workshops for the Dick pope/Polk County Chapter of the Florida Public Relations Association. Here’s the info…

May 12 for Social Media “Newbie’s” / May 20 for SM Veterans

2009 Nov 7 #14a Chuck Welch editSocial media consultant and hyperlocal writer Chuck Welch ( Lakeland Local and Metro i4 News) has graciously offered to conduct two professional development sessions in May. Both will be held at the new campus of Webster University and will take place from 8 a.m. – 10 a.m.

An ex-journalist, Chuck “retired” to Florida to concentrate on being a father, husband and writer. His online presence is primarily through as the editor, writer and occasional photographer for the news sites, Lakeland Local, a sampling of the news, concerns and events for Lakeland and Metro i4 News, which covers the Interstate 4 corridor. Both sites feature Chuck’s work and that of other contributors. Chuck is an early adopter of social media tools to discover their faults and best uses. He works to find tools best suited to connect citizens and small businesses to their community.

The first session will be Wednesday, May 12, for those with little to no social media experience. It will be an introduction to the concepts of social media as a viable tool for Public Relations professionals to use for their clients and/or employers. During class, participants will create a personal or hobby social media presence.

The second session will take place Thursday, May 20, for those with some social media experience and include an introduction to the five tools and one cardinal rule when using social media for clients/employers.

Webster University is located at 1479 Town Center Drive, Suite 202, at Lakeside Village. That’s the second floor of the building that houses New York and Company and Fish City Grille, around the fountain area. Parking is located at the rear of the building and the Hampton Inn.

Cost is $10 for FPRA members, $5 for students and $15 for non-members. Coffee, OJ and light snacks will be served. Reservations are on a first come, first served basis. Seating is limited for both sessions.

For reservations, email Jim Frankowiak,

Our special thanks to Chuck and Webster University for this opportunity.

Creative Commons License photo credit: Tom Hagerty